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Selling and Sales Promotion Online Exam Quiz

Important questions about Selling and Sales Promotion. Selling and Sales Promotion MCQ questions with answers. Selling and Sales Promotion exam questions and answers for students and interviews.

The geographical pricing technique in which company charges same base price plus same freight without considering location of customer is called

Options

A : a. freight on board origin pricing

B : b. zone pricing

C : c. basing point pricing

D : d. uniform delivered pricing

The sales of products in introductory stage are recorded by the company as

Options

A : a. low sales

B : b. rapidly rising

C : c. peak sales

D : d. gradually declining

When the captive product pricing is used for services then this pricing strategy is classified as

Options

A : a. two-part pricing

B : b. combine pricing

C : c. double pricing

D : d. optional part pricing

The process of changing one or more elements of marketing mix to improve sales is classified as

Options

A : a. modifying marketing mix

B : b. modifying raw material schedule

C : c. modifying the product

D : d. modifying the market

According to 'real-win-worth doing' proposition of marketing, checking the fit of product in overall strategy is part of

Options

A : a. real

B : b. win

C : c. worth doing

D : d. less worthy

The pricing strategy whose steps are setup between different lines of product offered by same organization is called

Options

A : a. optional pricing

B : b. product line pricing

C : c. competitive pricing

D : d. captive pricing

The type of product development which is systematic, holistic and not compartmentalized is said to be

Options

A : a. customer centered product development

B : b. team based product development

C : c. systematic product development

D : d. concentration based development

The issues in pricing strategies includes

Options

A : a. predatory pricing

B : b. price fixing

C : c. deceptive pricing

D : d. all of above

The geographical pricing strategy in which seller bears whole or portion of freight is classified as

Options

A : a. flexible pricing

B : b. uniform pricing

C : c. basing point pricing

D : d. freight absorption costing

The pricing strategy which combines prices of two or more products in a combo pack is classified as

Options

A : a. segmented pricing

B : b. discount pricing

C : c. allowance pricing

D : d. product bundle pricing

The prices that buyers keep in their mind and compare the price of given product to other product's prices are called

Options

A : a. double way pricing

B : b. Two way pricing

C : c. reference prices

D : d. comparable prices

Finding new segments and new users which can result in increased consumption of market offering is said to be

Options

A : a. modifying marketing mix

B : b. modifying raw material schedule

C : c. modifying the product

D : d. modifying the market

The type of cost reduction made for buyers who pay their accounts payable promptly is classified as

Options

A : a. cash discount

B : b. seasonal discount

C : c. functional discount

D : d. quantity discount

The kind of pricing strategy which allow sellers to continuously adjust prices according to needs and characteristics of customers is classified as

Options

A : a. fake pricing

B : b. termed pricing

C : c. dynamic pricing

D : d. international pricing

The pricing strategy which is used in market penetration strategy is

Options

A : a. basing point pricing

B : b. freight absorption costing

C : c. flexible pricing

D : d. uniform pricing

The pricing issues within channel levels includes

Options

A : a. price maintenance

B : b. predatory pricing

C : c. price discrimination

D : d. deceptive pricing

The type of cost reduction made for channel members who perform the functions of record keeping, storing and selling is classified as

Options

A : a. functional discount

B : b. quantity discount

C : c. cash discount

D : d. seasonal discount

If customers perceive that price of product is greater than the value it provides to customer then the customer

Options

A : a. would get free products

B : b. would get discount

C : c. would buy product

D : d. would not buy product

The first step of value based pricing is to

Options

A : a. assess needs of customer

B : b. set target price

C : c. determine incurred costs

D : d. design product

The first step of cost based pricing strategy is to

Options

A : a. design a product

B : b. determine cost of product

C : c. set price based on cost

D : d. convince buyer about products value

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