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Products,Services and Brands Online Exam Quiz

Important questions about Products,Services and Brands. Products,Services and Brands MCQ questions with answers. Products,Services and Brands exam questions and answers for students and interviews.

The products that are sold through wide spread distribution network are classified as

Options

A : a. convenience products

B : b. shopping products

C : c. unsought products

D : d. sought consumer products

The 'banking services' and 'hotel services' are examples of

Options

A : a. products

B : b. commodities

C : c. barter system

D : d. offered services

The product packaging is said to be part of

Options

A : a. actual product

B : b. positioning strategy

C : c. competitive strategy

D : d. value proposition

The products that are bought to be used in conduct of business is called

Options

A : a. consumer products

B : b. industrial products

C : c. augmented products

D : d. core customer value

The BlackBerry specific product design with QWERTY keyboard is an example of

Options

A : a. product experience

B : b. intangible products

C : c. tangible product

D : d. services

The clothing line of fashion designers is best classified as

Options

A : a. unsought product

B : b. specialty shopping products

C : c. industrial products

D : d. specialty products

The industrial products can be classified into

Options

A : a. Three groups

B : b. Two groups

C : c. Four groups

D : d. Five groups

The specific brands of luxury cars are classified as

Options

A : a. consumer products

B : b. augmented product

C : c. industrial products

D : d. de-augmented product

The targeted promotion by the producers and resellers of market offerings is a must for marketing mix of

Options

A : a. sought products

B : b. unsought products

C : c. specialty products

D : d. industrial unsought products

The services provided by medical and legal specialists are considered as

Options

A : a. unsought products

B : b. shopping products

C : c. specialty products

D : d. industrial convenient products

The personal selling technique is frequently used in marketing mix designed for

Options

A : a. sought industrial products

B : b. specialty industrial products

C : c. shopping consumer products

D : d. augmented products

The products that customers buy after comparing suitability of products are classified as

Options

A : a. non-shopping products

B : b. shopping products

C : c. specialty products

D : d. unsought products

The industry installations consists of major purchases such as

Options

A : a. buildings

B : b. fixed equipment

C : c. accessory and office equipment

D : d. all of above

The 'preplanned funeral services' are classified as

Options

A : a. unsought services

B : b. augmented services

C : c. industrial services

D : d. specialty products

The third step of cost based pricing is to

Options

A : a. design a product

B : b. determine cost of product

C : c. set price based on cost

D : d. convince buyer about products value

The products such as toffees and candies are examples of

Options

A : a. convenience products

B : b. unsought products

C : c. shopping products

D : d. augmented products

The consumer products with unique and differentiated characteristics are best classified as

Options

A : a. specialty products

B : b. unsought products

C : c. convenient products

D : d. unsought specialty products

The products that are low priced and placed at most convenient available places in retail stores are classified as

Options

A : a. specialty products

B : b. subspecialty products

C : c. convenience products

D : d. unsought products

The companies who are selling life insurances are selling

Options

A : a. sought specialty products

B : b. augmented industrial product

C : c. unsought shopping products

D : d. unsought consumer products

The classic example of multi-brands is

Options

A : a. Coca-Cola of different flavors

B : b. P&G; detergents brands as 'Tide, Ivory, Dreft'

C : c. Toyota new brand 'Scion'

D : d. Kellogg's Special K' snacks and protein waters

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