Pricing Strategy Online Exam Quiz

Important questions about Pricing Strategy. Pricing Strategy MCQ questions with answers. Pricing Strategy exam questions and answers for students and interviews.

In the personal selling process, the step which consists of identifying potential customers is classified as

Options

A : a. presenting quota

B : b. demonstrating quota

C : c. prospecting

D : d. qualifying

According to promotional mix, the method which focuses on building relationships with individual customers to maintain lasting relationship is called

Options

A : a. sales promotion

B : b. offline promotion

C : c. direct channeling

D : d. direct marketing

A descriptive thought about something held by a person is classified as

Options

A : a. learning

B : b. attitudes

C : c. beliefs

D : d. perception

The Jeep can associated with brand personality trait known as

Options

A : a. ruggedness

B : b. competence

C : c. sophistication

D : d. excitement

The kind of information consumer obtains from advertising campaigns and sales people is classified as

Options

A : a. personal sources

B : b. commercial sources

C : c. experiential sources

D : d. all of above

According to SWOT analysis, the analysis of Opportunities & Threats is part of

Options

A : a. Internal environment

B : b. External environment

C : c. Both a and b

D : d. None of the above

The sales promotion tools used to stimulate purchase, motivate salespeople and generate business leads are classified in category of

Options

A : a. event promotion

B : b. off deal promotion

C : c. trade promotions

D : d. business promotions

According to 'Maslow's hierarchy of needs', the need for self-development and realization is included in

Options

A : a. physiological needs

B : b. social needs

C : c. self-actualization needs

D : d. esteem needs

The type of discount made to those buyers who use to buy the products or services that are out of season is classified as

Options

A : a. cash discount

B : b. seasonal discount

C : c. functional discount

D : d. quantity discount

The consumer promotion technique through which brand marketing event is created by company or it participates in other sponsored event is classified as

Options

A : a. event marketing

B : b. sponsored marketing

C : c. branding

D : d. premium marketing

The person self-image also called as its

Options

A : a. lifestyle

B : b. personality

C : c. social class

D : d. self-concept

The promotional mix strategy in which advertisement and promotions are made to final customers to induce them to buy products is classified as

Options

A : a. pull strategy

B : b. moral selling strategy

C : c. rational selling strategy

D : d. push strategy

The factors that can affect purchase decision and attention are

Options

A : a. attitude of others

B : b. unexpected situational factors

C : c. expected situational factors

D : d. Both a and b

The consumer promotion technique according to which seller sells two or three units of product at reduced price is classified as

Options

A : a. price packs

B : b. cents off deals

C : c. advertising specialties

D : d. Both a and b

The detailed description of products, target market, competitors and customer value proposition is classified as

Options

A : a. write-up

B : b. write-down

C : c. follow-up

D : d. none of above

The distinct psychological characteristics that play key role in distinguishing one person from another is called

Options

A : a. lifestyle

B : b. personality

C : c. social class

D : d. None of the above

The standard amount that must be sold by salesperson of the company's total product is classified as

Options

A : a. sales contest

B : b. expense quota

C : c. production quota

D : d. sales quota

The group of customers who follows a majority of people before buying innovative products is called

Options

A : a. late majority

B : b. early majority

C : c. laggard

D : d. early adopter

The type of communication channel that send message without personal feedback or contact is classified as

Options

A : a. personal communication channels

B : b. irrational communication channels

C : c. non-emotional communication channels

D : d. non-personal communication channels

The personal selling process step according to which sales person dictates how company can solve problem by offering its product is classified as

Options

A : a. inbound approaching

B : b. presentation

C : c. demonstration

D : d. nominal approaching

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