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New Product Development Online Exam Quiz

Important questions about New Product Development. New Product Development MCQ questions with answers. New Product Development exam questions and answers for students and interviews.

The kind of channel arrangement in which the retailers, wholesalers and producers act as a single system is classified as

Options

A : a. conventional distribution channel

B : b. horizontal marketing system

C : c. vertical marketing system

D : d. static distribution channel

The marketing system in which two or more companies join together at one level to seek new marketing opportunity is classified as

Options

A : a. horizontal marketing system

B : b. vertical marketing system

C : c. static marketing system

D : d. flexible marketing system

The new-product development process consists of detailed steps and number of steps are

Options

A : a. Five steps

B : b. Six steps

C : c. Seven steps

D : d. Eight steps

The marketing channels are considered as part of

Options

A : a. wholesaler-customer delivery network

B : b. customer-value delivery network

C : c. retailer-wholesaler delivery network

D : d. customer-retailer delivery network

The set of organizations interdependent on each other that help in making market offerings available to customer are called

Options

A : a. interactive channels

B : b. marketing channels

C : c. pricing channels

D : d. basing point channels

The highly automated storage house to receive products from various suppliers, fill area efficiently and send orders to customers efficiently is classified as

Options

A : a. exclusive center

B : b. distribution center

C : c. inbound center

D : d. outbound center

The course of sales and profits of a product over its whole life is called

Options

A : a. product life cycle

B : b. customer lifetime value

C : c. product management

D : d. marketing management

The new product development stage in which the concept is tested whether idea has strong appeal is called

Options

A : a. concept development

B : b. concept testing

C : c. material testing

D : d. market screening

The arrangement of vertical management system in which non-dependent firms for production and distribution works together through contracts is classified as

Options

A : a. full time VMS

B : b. contractual VMS

C : c. administered VMS

D : d. corporate VMS

The marketing channel that involves no intermediaries to made their products available to final buyers is classified as

Options

A : a. direct channel

B : b. indirect channel

C : c. flexible channel

D : d. static channel

The management of new product development strategy includes

Options

A : a. customer centered development

B : b. team based development

C : c. systematic product development

D : d. all of above

The computer giant Dell have an idea storming website used to ask customers for improvement suggestions is an example of

Options

A : a. internal sourcing

B : b. crowdsourcing

C : c. off shoring

D : d. off sourcing

The process of managing upstream and downstream of final goods, flow of raw materials and information about resellers and final consumers is classified as

Options

A : a. marketing logistics network

B : b. supply chain management

C : c. delivery network

D : d. physical distribution network

In the product life cycle introductory stage, the marketing objective is to

Options

A : a. create product awareness

B : b. maximize the market share

C : c. defend market share and profits

D : d. reduce expenditure

The testing of new product concepts in group of targeted segment of market is called

Options

A : a. concept development

B : b. concept testing

C : c. material testing

D : d. market screening

The market segmented on the basis of knowledge level of customers regarding such as 'unaware, aware, interested and desirous customers' is included in

Options

A : a. geographic segmentation

B : b. demographic segmentation

C : c. psychographic segmentation

D : d. behavioral segmentation

The PLC stage which experience increased marketing outlays is said to be

Options

A : a. maturity stage

B : b. predictive stage

C : c. improved market stage

D : d. profit achieved stage

Finding new ways to create more satisfying products for customers is called

Options

A : a. customer centered product development

B : b. team based product development

C : c. systematic product development

D : d. concentration based development

The customers, distributors and suppliers collectively provide ideas for new-product development are classified as

Options

A : a. idea's external sources

B : b. acquisition of ideas

C : c. primary sources

D : d. secondary sources

The overlapping of steps for more efficient and effective product development with closely working departments is classified as

Options

A : a. customer centered product development

B : b. team based product development

C : c. systematic product development

D : d. concentrated product development

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