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Markets and Buyer Behavior Online Exam Quiz

Important questions about Markets and Buyer Behavior. Markets and Buyer Behavior MCQ questions with answers. Markets and Buyer Behavior exam questions and answers for students and interviews.

The generation born before 1964 and after World War II is classified as

Options

A : a. generation X

B : b. generation Y

C : c. baby boomers

D : d. Both a and b

The factors that affect Company's ability to maintain customer relationships are known as

Options

A : a. Marketing environment

B : b. Marketing dashboard

C : c. Marketing plan

D : d. Both a and b

The most successful products are those which are

Options

A : a. differentiated

B : b. solve customer problems

C : c. offering customer value proposition

D : d. all of above

Lexus targets customer regardless of the country in which they lived - the "global elite" segment, this is called

Options

A : a. intermarket segmentation

B : b. intramarket segmentation

C : c. income segmentation

D : d. psychographic segmentation

Top management sets the company's

Options

A : a. Mission

B : b. Objectives

C : c. Vision

D : d. All of above

Buying of products by government agencies is classified as

Options

A : a. business markets

B : b. reseller markets

C : c. government markets

D : d. international markets

The resources such as forests and food are known as

Options

A : a. renewable resources

B : b. non-renewable resource

C : c. Both a and b

D : d. none of above

The number of competitors in the decline stage of product life cycle are

Options

A : a. few

B : b. continuously growing

C : c. stable but begins declining

D : d. declining in number

The PLC concept which consists of longest life cycles is classified as

Options

A : a. product classes

B : b. product forms

C : c. branding

D : d. product perception

The strategy that focuses on smaller segments and attract only few competitors is called

Options

A : a. mass marketing

B : b. segmented marketing

C : c. niche marketing

D : d. micromarketing

The sales in maturity stage of product life cycle are recorded as

Options

A : a. low sales

B : b. rapidly rising

C : c. very peaked

D : d. declining

The set of distinctive and basic modes of expression is called

Options

A : a. styles

B : b. fashion

C : c. fads

D : d. followers

The market which is divided on the basis of 'income scale and family size of customers' is an example of

Options

A : a. geographic segmentation

B : b. demographic segmentation

C : c. psychographic segmentation

D : d. behavioral segmentation

A company's microenvironment, the 'citizen-action publics' consists of

Options

A : a. minority groups

B : b. stockholders

C : c. Community organizations

D : d. Both b and c

The 'value proposition' is called brands

Options

A : a. full positioning

B : b. full targeting

C : c. full market segmentation

D : d. full competitive advantage

A company's microenvironment, the 'local publics' consists of

Options

A : a. Environmental organizations

B : b. Editorial opinion

C : c. Community organizations

D : d. Both a and b

For marketing success, it is required to build relationships with

Options

A : a. Suppliers & customers

B : b. Marketing intermediaries

C : c. Competitors

D : d. All of above

The Macro environment of any company or organization includes

Options

A : a. the cultural environment

B : b. the demographic environment

C : c. customers in international markets

D : d. Both a and b

The 'idea generation' stage in new product development process does not include

Options

A : a. internal idea sources

B : b. external idea sources

C : c. crowdsourcing

D : d. on-boarding

The systematic planning for new products and customer driven strategy must be created for

Options

A : a. finding and growing products

B : b. delivering superior value

C : c. gaining customer lifetime value

D : d. all of above

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