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Marketing Strategy Online Exam Quiz

Important questions about Marketing Strategy. Marketing Strategy MCQ questions with answers. Marketing Strategy exam questions and answers for students and interviews.

Considering competitive positions, the firm other than market leader who is fighting hard in its industry to increase market share is classified as

Options

A : a. market follower

B : b. market niche

C : c. market challenger

D : d. market leader

The Company whose strategies are in accordance to strategy of other competitive firms in industry is classified as

Options

A : a. profit centered company

B : b. market centered company

C : c. competitor centered company

D : d. customer centered company

The primary data which is gathered by observing relevant actions and people is called

Options

A : a. experimental research

B : b. ethnographic research

C : c. observational research

D : d. survey research

The analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as

Options

A : a. customer value analysis

B : b. corporate image analysis

C : c. strategic behavior analysis

D : d. benchmarking

The international markets can be segmented on the basis of factors such as

Options

A : a. geographic location

B : b. cultural factors

C : c. economic factors

D : d. all of above

Considering competitive positions, the company which serves small customer segments that remain ignored by other companies in industry is classified as

Options

A : a. market follower

B : b. market niche

C : c. market challenger

D : d. market leader

The 'Fit and Polish' consumers seek benefits balance between function and style is an example of

Options

A : a. geographic segmentation

B : b. income segmentation

C : c. psychographic segmentation

D : d. benefit segmentation

The process of assessing objectives, strengths, weaknesses, strategies and reaction patterns of competitors is classified as

Options

A : a. branding analysis

B : b. premium analysis

C : c. competitor analysis

D : d. corporate analysis

The concept through which the life is brought up in message of advertising strategy in memorable and distinctive way is classified as

Options

A : a. rational concept

B : b. reminder concept

C : c. creative concept

D : d. persuasive concept

According to competitive positions, the main focus of market follower strategy is to

Options

A : a. multiple niching

B : b. full frontal attack

C : c. expand market share

D : d. follow at a distance

Market offering can be combination of

Options

A : a. product & services

B : b. Information

C : c. Places

D : d. All of above

Considering competitive positions, the company with the largest share in market in its industry is classified as

Options

A : a. market challenger

B : b. market leader

C : c. market follower

D : d. market niche

The customer driven marketing strategy is another name of

Options

A : a. The selling concept

B : b. The marketing concept

C : c. The product concept

D : d. The societal marketing concept

In an industry, the group of firm which follows the similar strategy is classified as

Options

A : a. outbound group

B : b. strategic group

C : c. inbound group

D : d. comparative group

According to competitive positions, the main focus of market leader strategy is to

Options

A : a. expand market share

B : b. indirect attack

C : c. multiple niching

D : d. full frontal attack

The Company wants to nurture, retain and grow its customer of the customer group called

Options

A : a. True friend

B : b. Barnacles

C : c. Butterflies

D : d. Strangers

In 'stages of adoption process', the customer decides to become regular user in

Options

A : a. awareness stage

B : b. interest stage

C : c. evaluation stage

D : d. adoption

Segmentation of international markets on the basis of stability of governments is included in

Options

A : a. geographic location

B : b. cultural factors

C : c. economic factors

D : d. political and legal factors

The segmentation done on the basis of regions or areas to live such as urban, suburban and rural areas is an example of

Options

A : a. geographic segmentation

B : b. demographic segmentation

C : c. psychographic segmentation

D : d. behavioral segmentation

The market segments must be

Options

A : a. attainable

B : b. measureable

C : c. accessible

D : d. all of above

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