Home - Marketing and Marketing Management - Marketing Research and Brand Equity

Marketing Research and Brand Equity Online Exam Quiz

Important questions about Marketing Research and Brand Equity. Marketing Research and Brand Equity MCQ questions with answers. Marketing Research and Brand Equity exam questions and answers for students and interviews.

In marketing, the 'Relative Employee Satisfaction' is best classified as

Options

A : a. internal marketing metrics

B : b. perceived metrics

C : c. quality metrics

D : d. loyalty metrics

The type of research in which the finders use tools from social sciences disciplines is called

Options

A : a. ethnographic research

B : b. demographic research

C : c. psychographic research

D : d. geographical research

The first step in marketing research process is to

Options

A : a. define problem

B : b. stating research objectives

C : c. deciding research approach

D : d. Both a and b

In sampling plan, the question 'To whom should we survey?' is the part of

Options

A : a. sampling size

B : b. sampling procedure

C : c. sampling unit

D : d. sampling scale

A coordinate collection of procedures, data, systems with supporting hardware and software is defined as

Options

A : a. marketing decision support system

B : b. sampling decision support system

C : c. planning support system

D : d. marketing support system

The approaches, used to measure marketing productivity are

Options

A : a. marketing metrics

B : b. marketing mix modelings

C : c. marketing equity

D : d. Both a and b

The research is designed to study causes and effects relationships and eliminating competing explanations is called

Options

A : a. experimental research

B : b. survey groups

C : c. observational group

D : d. special variables

The brand awareness and market share is classified as

Options

A : a. marketing external metrics

B : b. sampling metrics

C : c. unit metrics

D : d. procedural metrics

The technique to ask respondents to identify possible brands association in consumer's mind is classified as

Options

A : a. story associations

B : b. word associations

C : c. picture associations

D : d. structure associations

The type of research in which researcher observes customer's databases and catalog purchases is said to be

Options

A : a. behavioral research

B : b. experimental research

C : c. survey groups

D : d. focus group

A company's survey to access people's knowledge, preferences and beliefs are classified as

Options

A : a. survey research

B : b. focus group researcher

C : c. ethnographic research

D : d. observational research

In marketing metrics, the 'willingness to change' is best classified as

Options

A : a. quality metrics

B : b. loyalty metrics

C : c. internal marketing metrics

D : d. perceived metrics

The technique of asking respondents for completing presented sentences is said to be

Options

A : a. completely unstructured

B : b. word association

C : c. sentence completion

D : d. thematic appreciation test

The 'consumer's satisfaction' level is classified as

Options

A : a. unit metrics

B : b. procedural metrics

C : c. marketing external metrics

D : d. sampling metrics

The collection of data through primary and secondary data sources is classified as

Options

A : a. data sources

B : b. observational research

C : c. objective research

D : d. applied research

The technique of asking in which the researcher is asked to write first word to come in mind is classified as

Options

A : a. word appreciation test

B : b. graphic appreciation test

C : c. completely unstructured

D : d. word association

An analysis of long term marketing impacts through measuring brand equity is called

Options

A : a. customer's metrics pathway

B : b. unit metrics pathway

C : c. cash-flow metrics pathway

D : d. brand metrics pathway

A company's overall financial health of brand and future customer perspective is classified as

Options

A : a. unit dashboards

B : b. brand metrics pathway

C : c. marketing dashboards

D : d. stakeholder's dashboards

The 'customer loyalty or retention' is best classified as

Options

A : a. marketing external metrics

B : b. sampling metrics

C : c. unit metrics

D : d. procedural metrics

The technique in which the people create picture of collage or other drawings to depict consumer's perceptions is called

Options

A : a. visualizations

B : b. personifications

C : c. laddering

D : d. associations

Marketing and Marketing Management more Online Exam Quiz

Copyright © 2021
Exam-GK-MCQ-Questions.Com | Contact Us | Privacy Policy | Terms of Use | Sitemap | 0.019181966781616