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Marketing Channels Online Exam Quiz

Important questions about Marketing Channels. Marketing Channels MCQ questions with answers. Marketing Channels exam questions and answers for students and interviews.

The highly involved consumer buying behavior while perceiving significant differences between brands is called

Options

A : a. complex buoying behavior

B : b. variety seeking buying behavior

C : c. dissonance reducing buying behavior

D : d. habitual buying behavior

The procedure in marketing which consists of enlisting opinion leaders as "brand ambassadors" is called

Options

A : a. Leading marketing

B : b. buzz marketing

C : c. online marketing

D : d. none of the above

If customer's expectations and products performance matches, the customer is

Options

A : a. satisfied

B : b. dissatisfied

C : c. delighted

D : d. none of above

The stages such as awareness stage, conviction stage, liking stage, preference stage and actual purchase stage are all stages of the process called

Options

A : a. channeling stages

B : b. buyer readiness stage

C : c. channel designing stages

D : d. strategic stages

When the new developed product concept is tested, the next immediate step is to

Options

A : a. develop market strategy

B : b. develop a testing technique

C : c. develop intermediaries

D : d. develop logistic network

In the communication process, the receiver and sender are classified as

Options

A : a. communication functions

B : b. communication parties

C : c. communication tools

D : d. communication channels

In buyer decision process, the stage in which the purchase intention is transformed in to purchase decision is called

Options

A : a. need recognition

B : b. information search

C : c. purchase decision

D : d. Both b and c

In the communication process, the media and message are considered as

Options

A : a. communication tools

B : b. communication channels

C : c. communication functions

D : d. communication parties

The 'Maslow's hierarchy of needs' includes

Options

A : a. physiological needs

B : b. self-actualization needs

C : c. esteem needs

D : d. all of above

An idea for a possible product that the company will offer is classified as

Options

A : a. product idea

B : b. product image

C : c. customer management

D : d. none of the above

The detailed stated version of shortlisted new ideas in meaningful consumer terms is best classified as

Options

A : a. product concept

B : b. production phase

C : c. production screening

D : d. raw-material screening

The tendency of difficult understanding related to use of market offering is called

Options

A : a. relative advantage

B : b. complexity

C : c. communicability

D : d. compatibility

The theme of the message content which triggers positive or negative emotions leads to purchase motivation is classified as

Options

A : a. emotional appeal

B : b. rational appeal

C : c. moral appeal

D : d. irrational appeal

The customers in growth stage of life cycle of products are classified as

Options

A : a. innovators

B : b. early adopters

C : c. middle majority customers

D : d. laggards

Considering non-personal communication channels, the magazines, direct mail and newspapers are considered as

Options

A : a. online media

B : b. print media

C : c. broadcast media

D : d. display media

The profits related to the new product in its introductory stage are

Options

A : a. negative

B : b. continuously rising

C : c. higher

D : d. declining

In the communication process, the decoding, encoding, feedback and response are together classified as

Options

A : a. communication tools

B : b. communication channels

C : c. communication functions

D : d. communication parties

The major sources of ideas for product development comes from

Options

A : a. internal sources

B : b. external sources

C : c. product lines extension

D : d. Both a and b

The way the consumers feel or perceive towards an actual product or potential market offering is called

Options

A : a. sales concept

B : b. product idea

C : c. product image

D : d. customer management

The products such as "VHS tapes" are examples of

Options

A : a. product classes

B : b. product forms

C : c. branding

D : d. product perception

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