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Important questions about Marketing And Sales. Marketing And Sales MCQ questions with answers. Marketing And Sales exam questions and answers for students and interviews.

3. Demand side market failures occur when

Options

A : supply curves do not reflect the full cost of producing a good or services

B : demand curves do not reflect consumer?s full willingness to pay for goods or services

C : government imposes tax on a good or a service

D : a good or service is not produced because no one demands it

4. Productivity is the combination of

Options

A : efficiency and energy

B : efficiency and effectiveness

C : efficiency and attitude

D : effectiveness and resources

5. Which of the following are examples of plagiarism? I. Using someone else's idea in your own writing, and including an in-text citation that links to a works-cited list. II. Using someone else's words in your writing without putting quotation marks around them. III. Reproducing a drawing or diagram without including information about where you found it.

Options

A : II only

B : I only

C : I and III only

D : II and III only

9. Which of the following is an example of market failure?

Options

A : Prices do not reflect the full social cost of production

B : A firm goes out of business because it cannot find a market for its products

C : Prices rise so that the consumers cannot afford the products they want to buy

D : Producer surplus is maximized

10. Market survey means...........

Options

A : Market Research

B : Market Planning

C : Marketing Strategies

D : Market Monitoring

3. Which of the following is not a selling expense?

Options

A : Freight-out

B : Advertising expense

C : Store supplies

D : Office salaries expense

4. What does destination scan mean?

Options

A : The shipment has arrived at a UPS facility.

B : The shipment has departed a UPS facility and is on its way to the next UPS facility.

C : The shipment has arrived at the local UPS facility responsible for final delivery.

D : UPS has received the shipment.

6. A supply curve slopes upward because

Options

A : an increase in price gives producers an incentive to supply a larger quantity.

B : the quantity supplied of most goods and services increases over time.

C : an increase in input prices increases supply.

D : as more is produced, total cost of production falls.

7. The relationship between quantity supplied and price is

Options

A : Directly proportional

B : Inverselyproportional

C : Can't be determined

D : None of the above

8. What does in transit to destination mean?

Options

A : on the way for delivery

B : delay in delivery

C : booking processed but not shipped

D : None of the above

9. The systematic risk of the market is measured by

Options

A : alpha

B : beta

C : gamma

D : All of the above

10. In contrast to investment, consumption is

Options

A : relatively unstable

B : measurable

C : unmeasurable

D : relatively stable

1. When backed by buying, power wants become

Options

A : demands

B : physical needs

C : exchanges

D : social needs

2. The first step in the marketing research process is to

Options

A : Decide Research Approach

B : Develop Research Plan

C : Define the Problem

D : Collect Relevant Data and Information

3. The new product development process usually starts with

Options

A : idea generation

B : market strategy development

C : concept development

D : idea screening

4. Which Bank has tied up with Samsung Pay through which cardholders will be able to pay using smartphones at merchant establishments ?

Options

A : HDFC Bank

B : Yes Bank

C : Kotak Mahindra Bank

D : Punjab National Bank

5. Marketing refers to -

Options

A : Execution of sales

B : Planning sales campaigns

C : Advertising and promotions

D : Philosophy that stresses customer value and satisfaction

6. Concentrating the marketing efforts on one particular segment of consumers is known as ?

Options

A : Ambush Marketing

B : Niche Marketing

C : Content Marketing

D : Cloud Marketing

9. If Average Total Cost is declining then

Options

A : The Marginal Cost is Less than Average Cost

B : The Total Cost must also be Declining

C : The Marginal Cost is Greater than Average Cost

D : The Average Fixed Cost curve must lie above the average variable cost curve

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