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Managing Marketing Information Online Exam Quiz

Important questions about Managing Marketing Information. Managing Marketing Information MCQ questions with answers. Managing Marketing Information exam questions and answers for students and interviews.

In the buyer decision process, the stage in which the buyer evaluate alternating brands within same category is

Options

A : a. need recognition

B : b. information search

C : c. evaluation of alternatives

D : d. Both b and c

Segmentation on the basis of values and attitudes and behavioral patterns is an example of

Options

A : a. geographic location

B : b. cultural factors

C : c. economic factors

D : d. political and legal factors

The research on consumer buying behavior answers

Options

A : a. what consumers buy

B : b. why consumers buy

C : c. where consumers buy

D : d. all of above

The perceptual processes that are based on stimulus consists of

Options

A : a. selective attention

B : b. selective distortion

C : c. selective retention

D : d. all of above

The adopter group who tries to come up with innovative ideas at higher risk is called

Options

A : a. late majority

B : b. early majority

C : c. innovators

D : d. early adopters

The 'concentrated marketing' is also called as

Options

A : a. mass marketing

B : b. segmented marketing

C : c. niche marketing

D : d. micromarketing

Targeting affluent customers with luxurious goods is an example of

Options

A : a. geographic segmentation

B : b. income segmentation

C : c. psychographic segmentation

D : d. behavioral segmentation

In information search, the consumers can obtain information from

Options

A : a. personal sources

B : b. commercial sources

C : c. experiential sources

D : d. all of above

Segmentation of international markets on the basis of monetary regulations is an example of

Options

A : a. geographic location

B : b. cultural factors

C : c. economic factors

D : d. political and legal factors

The frame of liking or disliking a specific product or moving to and away from a brand is referred as

Options

A : a. belief

B : b. attitude

C : c. learning

D : d. Both b and c

The 'brand personality' includes

Options

A : a. sincerity

B : b. sophistication

C : c. competence and excitement

D : d. all of above

Segmentation of international markets on the basis of common languages, religions and customs is example of

Options

A : a. geographic location

B : b. cultural factors

C : c. economic factors

D : d. political and legal factors

The customers who are community group leaders and carefully adopt new ideas are called

Options

A : a. innovators

B : b. early majority

C : c. laggard

D : d. early adopter

The market coverage strategy which captures the large share of one or more segments is called

Options

A : a. mass marketing

B : b. segmented marketing

C : c. niche marketing

D : d. micromarketing

The customer adopter groups include

Options

A : a. innovator

B : b. early majority

C : c. laggard

D : d. early adopter

In positioning statement, the first thing that must be stated is

Options

A : a. target segment

B : b. market segmentation

C : c. differentiation

D : d. positioning

The traits that can help defining someone's personality includes

Options

A : a. self-confidence and dominance

B : b. defensiveness and adaptability

C : c. scalability and autonomy

D : d. all of above

Because of experience, the changes in individual behavior is referred as

Options

A : a. learning

B : b. change in personality

C : c. change in brand image

D : d. none of above

The variables such as market and product variability plays a role in designing of

Options

A : a. positioning strategy

B : b. targeting strategy

C : c. differentiation

D : d. market segmentation

The subcultures includes

Options

A : a. nationalities

B : b. racial groups

C : c. geographic regions

D : d. all of above

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