Home - Marketing and Marketing Management - Introduction to Marketing

Introduction to Marketing Online Exam Quiz

Important questions about Introduction to Marketing. Introduction to Marketing MCQ questions with answers. Introduction to Marketing exam questions and answers for students and interviews.

The type of question in questionnaire in which all possible choices are given is

Options

A : a. open ended question

B : b. close ended question

C : c. Both a and b

D : d. none of above

The first step in marketing process is to

Options

A : a. define research objectives

B : b. develop research plan

C : c. implement research plan

D : d. none of above

The changes made in the product characteristics such as quality, style and features are calledThe 'non-probability sample' includesThe strategy of introducing new product in existing market is classified as

Options

A : a. modifying marketing mixstratified random sampleMarket development

B : b. modifying raw material schedulecluster sampleMarket penetration

C : c. modifying the productsimple random sampleProduct development

D : d. modifying the marketconvenience sampleDiversification

The logistic network which moves finished product from company to resellers and then to end users is classified as

Options

A : a. risk averse distribution

B : b. reverse distribution

C : c. inbound distribution

D : d. outbound distribution

The research which is used to describe market potential of any market offering is best classified as

Options

A : a. casual research

B : b. exploratory research

C : c. descriptive research

D : d. Both a and c

In marketing strategy, the advertising and personal selling can be referred as

Options

A : a. Place

B : b. Product

C : c. Price

D : d. Promotion

The 'Family Dollar' is evaluating one location out of many by checking nearby areas conditions is an example

Options

A : a. experimental research

B : b. ethnographic research

C : c. observational research

D : d. survey research

The arrangement of different market performance measures as a single display to monitor results is classified as

Options

A : a. Return on investment

B : b. Marketing dashboard

C : c. Marketing scorecard

D : d. Both a and b

The unfavorable external factors or trends that may pose a challenge to company are called

Options

A : a. Strengths

B : b. Weaknesses

C : c. Opportunities

D : d. Threats

The kind of understanding the company gets from marketing information is known as

Options

A : a. marketing information system

B : b. customer insights

C : c. competitive marketing database

D : d. variable testing data base

The concept of logistics which focuses on teamwork in the whole supply chain management to maximize performance of a distribution system is classified as

Options

A : a. integrated logistics management

B : b. intermodal logistics management

C : c. intra-modal logistics management

D : d. exclusive logistics management

The breakeven pricing strategy is also called

Options

A : a. learning pricing

B : b. marginal pricing

C : c. target return pricing

D : d. markup return pricing

The marketing channel that involves one or more intermediaries to made their products available to final buyers is classified as

Options

A : a. flexible channel

B : b. static channel

C : c. direct channel

D : d. indirect channel

The strategy of launching new product in new market is known as

Options

A : a. Market penetration

B : b. Product development

C : c. Market development

D : d. Diversification

The process which involves controlling, implementing and planning the materials and final goods to meet final customer at high profits is classified as

Options

A : a. exclusive distribution

B : b. exclusive dealing

C : c. physical distribution

D : d. supply chain management

The kind of advantage gained by offering greater value to customers as compared to competitors is classified as

Options

A : a. competitive advantage

B : b. corporate advantage

C : c. branding advantage

D : d. premium advantage

The Company whose strategies are based on the idea of delivering superior brand value to its targeted segment is classified as

Options

A : a. competitor centered company

B : b. customer centered company

C : c. profit centered company

D : d. market centered company

The independent service provider of logistics who can do all the functions required by clients is classified as

Options

A : a. public held logistic provider

B : b. privately held logistic provider

C : c. Third party logistics provider

D : d. single part logistics provider

The network of company's supply chain and its customers is called

Options

A : a. Value chain

B : b. Value delivery network

C : c. Both a and b

D : d. None of above

The process of comparing own products or services to leading firms practices to improve performance and quality is called

Options

A : a. strategic analysis

B : b. corporate image analysis

C : c. benchmarking

D : d. customer value analysis

Marketing and Marketing Management more Online Exam Quiz

Copyright © 2021
Exam-GK-MCQ-Questions.Com | Contact Us | Privacy Policy | Terms of Use | Sitemap | 0.020392894744873