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Advertising And Media Online Exam Quiz

Important questions about Advertising And Media. Advertising And Media MCQ questions with answers. Advertising And Media exam questions and answers for students and interviews.

1. Dynamic remarketing lets an advertiser

Options

A : Re-run ad to increase the volume of people who will see it.

B : Show prior visitors to his site ads that are based on products or services they saw on the site.

C : Show an ad to someone on his mobile device 24 hours after visiting the website on desktop PC.

D : Engage visitors to the website by opening a chat session.

3. Why are commercial advertisements made?

Options

A : To convince the viewer to buy a product

B : To confuse the viewer about the different products in market

C : To dissuade the viewer from buying a product

D : To highlight the flaws of a product

5. You can use display planner to

Options

A : add ads

B : research keywords

C : display network

D : All of the above

6. Higher Quality Scores typically result in

Options

A : faster delivery of daily budget

B : higher costs and lower ad positions

C : lower costs and better ad positions

D : less overall impressions

7. By monitoring ad campaign performance, an advertiser may obtain the information needed to

Options

A : determine if campaigns are meeting overall marketing and conversion goals

B : create additional AdWords accounts for low-performing keywords

C : compare campaign performance to that of individual competitors

D : create duplicate ad groups with identical keywords and different ad variations

8. You can use Keyword Planner to identify

Options

A : Determine which Google Ads experience you're using.

B : Which text ads are performing best based on your keywords

C : Webpages where ad can appear based on your keywords

D : The amount of traffic potential keywords might get

9. With YouTube Analytics, you can track metrics on

Options

A : TrueView ad skip rates

B : Playback locations

C : Cost-per-channel visit

D : All of the above

9. When someone clicks your ad, the actual amount you?re charged will be

Options

A : The minimum needed to hold your ad position, under the maximum cost-per-click limit

B : The minimum needed to hold your ad position or 50% of your maximum cost-per-click bid, whichever is greater

C : The minimum needed to hold your ad position but never more than 120% of your maximum cost-per-click bid, whichever is greater

D : The minimum needed to hold your ad position but never less than 50% of your maximum cost-per-click bid, whichever is greater

10. Video advertising on YouTube lets you

Options

A : use pay-per-report analytics and pay for click-through only

B : use pay-per-report analytics and pay a single monthly fee

C : use free video analytics

D : pay a single monthly fee

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